What a great labeling of this bottle of wine.

Just a big simple smiley face on it!

After I saw this bottle in the store, I just had to take a picture and also look this up on the internet.

It’s part of the “SMILE” wine campaign from Lindeman’s Wines.

Apparently each limited edition bottle reminds you of something that we have to smile about: “family get-togethers,” “discovering new places,” and “randoms acts of kindness.”

Wow, I love this idea.

Wine makes you smile, but so do these wonderful things in life.

And it’s not just showing/associating the product with something positive (like beer and soda commercials always do), but it’s making the product itself smile at you!

I think this is a really smart marketing campaign.

Also, the cute smiley face on the bottle would make this the life of the party.

Great job Lindemans — I’m smiling. ;-)

(Source Photo: Andy Blumenthal)

Andy Blumenthal is a dynamic, award-winning leader with 30 years of experience delivering results across the public and private sectors. Views are his alone.

Andy Blumenthal is a dynamic, award-winning leader with 30 years of experience delivering results across the public and private sectors. Views are his alone.