Most professional (and even personal) communications should start with…
BLUF (Bottom Line Up Front).
This means that you start with the ending — in mind, on paper, verbally, and in digital format.
You provide the conclusion and/or recommendations right up front.
Rather than first wadding through all the details — context, analysis, considerations, assumptions, risks, etc.
Let the reader know right away what it is you want.
Generally, this is different than an abstract or summary that provides a synopsis and leading evidence for the argument put forward.
Tell me what I need to know and get right to the point! ;-)
(Source Photo: Andy Blumenthal)