Most professional (and even personal) communications should start with…

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BLUF (Bottom Line Up Front).

This means that you start with the ending — in mind, on paper, verbally, and in digital format.

You provide the conclusion and/or recommendations right up front.

Rather than first wadding through all the details — context, analysis, considerations, assumptions, risks, etc.

Let the reader know right away what it is you want.

Generally, this is different than an abstract or summary that provides a synopsis and leading evidence for the argument put forward.

Tell me what I need to know and get right to the point! ;-)

(Source Photo: Andy Blumenthal)

Andy Blumenthal is a dynamic, award-winning leader with 30 years of experience delivering results across the public and private sectors. Views are his alone.

Andy Blumenthal is a dynamic, award-winning leader with 30 years of experience delivering results across the public and private sectors. Views are his alone.