Survey The Performance
So I was in the Apple store recently and made a purchase to upgrade some technology.
Afterwards, I got an email asking:
“How was your experience with Beverly?
When I opened this my wife saw this and was like, “What the heck is that?!”
We should be surveying the work performance and not the experience with the person.
I can’t imagine that super smart Apple didn’t see this sort of double entendre about sweet Beverly.
All Apple needed to do was add in the word(s) at the top, shopping and/or at Apple, as in “How was your shopping experience with Beverly at Apple? (rather than burying it in the subtext later)”
But then their customer satisfaction survey maybe wouldn’t get as much attention.
Sexualizing the customer experience shouldn’t be part of marketing, unless maybe your purposely visiting a shady part of town for unscrupulous reasons.
Anyway, I did respond that Beverly was a definite 5!
Thank you for the wonderful technology Apple and for the experience with Beverly — it was great! ;-)
(Source Photo: Andy Blumenthal)